2010 China food industry total production ＆#118alue achieves 2500000000000 yuan, with an average annual growth rate of about 8% or so, and food machinery industry from this huge market share in a cup of a thick soup. In 2011, the food machinery to continue all the way, in the machinery and equipment industry in the achievement be way ahead. Food machinery can be so rapid development reason where to?
Food machinery of the swift and violent development, not only due to the Chinese machinery innovation era, more should be attributed to the food industry management innovation and breakthrough.
First of all, the investment of the product, the market economy has a strong " risk demand ". In the fierce competition in the market economy conditions, risk taking is essential to success. Machinery enterprises want to own strong comprehensive strength must be willing to invest, " fling caution to the winds, good research and development ", with a powerful technical support to do, to produce better, more efficient products, difference and general business.
Secondly, realize the breakthrough, a new generation of the development of science and technology has higher " innovation demand ". At present, Chinas food machinery technology independent research and development capacity is opposite lag, truly independent research and development of only 5% - 10%, a low level repetition products hindered the development of the whole industry process and the pace of innovation. Is the so-called " standing on the shoulders of giants you can look farther ", not simply "to take creed ", but rather to advocate the introduction -- absorption -- improved innovation mode. Improvement is not the ultimate goal. Enterprises should be based on the current state of the industry, around industry demand, the first to introduce -- absorption -- Improvement -- to create a new type of technology innovation mode.
Again, truly realize the brand building, after the upgrade of the consumption idea spread a strong " marketing demand ". The quality of the product is important, but only by virtue of good products are not sufficient to create high-quality enterprises. Business success is another important factor is the brand. The enterprise must to reliable product quality as the foundation, is committed to a variety of image marketing, forming a unique brand of their own.
Although, our country food machinery enterprise development there is still a long way to go, but it is still a strong potential, although compared to foreign outstanding enterprises and products we have very large distances, but Chinas machinery and equipment development time of only a few decades, but has made foreign hundreds years of development.
